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Chaos Theory Toy Ad
For Universal Products & Experiences
With a collection of new toys and products coming out in conjunction with Jurassic World: Chaos theory we were tasked with bringing some of those new releases to life in a catchy way. We opted to build a brick built world out of LEGO and animate characters from the show exploring a jungle and searching for dinosaurs. After the big Allosaurus reveal the camera pulls out of the brick built environment to reveal everything was happening on a shelf! The goal being to inspire folks of all ages to grab some of the new Jurassic World products and play out their own dinosaur adventures at home.


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