How does one market a new animated Transformers film coming to theatres and the associated toys at the same time? Why a stop-motion animation featuring the transformers toys going to the new Transformers Film of course!

 

Hasbro loved the idea and we were off to the races with a tight deadline to coincide with the release of Transformers One in theatres. We got to work building the various movie theatre sets and props and animated everything in a little over 1 week.